25 Years of Excellence
The PRWeek Awards are without equal in scope, in fairness, in scale. The film industry has its "Oscars" or "BAFTAs"; property its "Grand Designs"; music its "Ivor Novellos"; theatre the "Golden Globes" or "Oliviers". They are the pinnacle of achievement, but without PR, would they be front of mind for the public? Rightly then, winning a PRWeek Award, to the cognoscenti, is as great an achievement as winning an "Oscar" or an "Olivier".
There are big moments in company development, in careers, in campaigns. None bigger in communications than winning a PRWeek Award. Without the PRWeek Awards there would be no real benchmark of excellence for PR in the UK.
A chance to reflect...
One of the most rewarding aspects of entering the PRWeek Awards is the process of taking time out from your busy schedules to reflect on your successes and achievements over the past year. Whether this is as a campaign or a team, it is important to think about the reasons for your success; what happened, how did you achieve it, and what do you think makes the project/event an Award winning achievement? All these questions will need to be addressed when choosing the categories you enter and when writing your submission.
And the shortlisted are…
Just by being shortlisted for a PRWeek Award is an incredible boost for any individual, team or organisation. Hundreds of people enter the Awards every year and being shortlisted marks you, your team, or organisation as part of the industry elite. It is most importantly a testament to the project you entered and a reflection of the time and effort you put into your submission.
If you compare the cost to enter to the amount of value gained from being nominated for a PRWeek Award the levels of return are obvious. The shortlist is heavily covered in PRWeek and is great promotional stream for your company. The motivational boost being shortlisted gives a team has a lasting effect on morale, and in terms of value is much more beneficial than alternative options such as taking the whole team out for lunch or throwing a party.
A chance to celebrate…
The benefits of winning a PRWeek Award, being highly commended or a finalist are clear to see. The excitement of the awards ceremony, the internal and external PR and the fulfilment are all beneficial factors that result from entering the PRWeek Awards. Research has shown that having a marker of success against your brand or company name can win new business as well as encourage growth and development.
What now?
Now, it's time to evidence excellence...and enter!
