Civil Aviation Authority


The Civil Aviation Authority (CAA) faced a challenge. How to move the drone narrative from the fear of the unknown to a force for public good? And how to encourage safety when the public see you as ‘the fun police’?

Together the CAA and M&C Saatchi PR created #400ftBritain. A national drone photography and videography competition open to the public, for the public.

Within four months, over 1,200 entries were submitted and the resulting stunning content had positively and officially changed public perception of drones. #400ft Britain also increased awareness of the Dronecode to an impressive 1-in-6.
Supporting website:    www.400ftbritain.com


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