The rail industry. Not exactly known for its sense of humour, is it? Or
its love of avocados, for that matter. So, it's no surprise that when
we launched a millennial railcard in the form of an actual avocado, it
caused a sensation.
Within hours, this reactive stunt had become one of our most
successful integrated campaigns ever. We notched up a cool 31,000
engagements on social, 185 pieces of earned media coverage and
a 3.3%** uplift in brand sentiment. And it only took four hours,
£7,360* and some avocados to create.
Who says trains aren't fun?!