#Avocard, Virgin Trains
The rail industry. Not exactly known for its sense of humour, is it? Or
its love of avocados, for that matter. So, it's no surprise that when
we launched a millennial railcard in the form of an actual avocado, it
caused a sensation.

Within hours, this reactive stunt had become one of our most
successful integrated campaigns ever. We notched up a cool 31,000
engagements on social, 185 pieces of earned media coverage and
a 3.3%** uplift in brand sentiment. And it only took four hours,
£7,360* and some avocados to create.

Who says trains aren't fun?!