Being Teenage in the Digital Age

Mischief PR / Vodafone UK

 

Vodafone uses 'Safer Internet Day' to publicise their Digital Parenting Magazine; an online magazine aimed at parents to aid them in talking to their children about navigating the online world safely.

For many parents, they can’t connect with what it’s like for a teen online today as it’s far removed from their own childhood. To help parents empathise with their children, we created an immersive, ‘mobile-first’, vertical video which ‘took over’ their handset, allowing them to see online interactions through a teenager’s eyes.

The video delivered a ‘brand-first’ format and was an engaging way of delivering a fundamental message.  

 

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