APCO Worldwide / Polish Cultural Institute


Following the Brexit vote last summer, a 41% rise in hate crime was reported. APCO and the Polish Cultural Institute designed and launched a national campaign to demonstrate that the UK was #BetterThanThat. The launch event at the House of Commons was supported by the Prime Minister, MPs from all three main parties, a coalition of 20+ NGOs and by celebrities.  The launch was covered in 20 top tier media outlets including: The Sun on Sunday, The Daily Mirror, The Times, The Guardian and the BBC. Our video had over 560,000 views and the social media campaign reached 22.9 million.

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