Black Fiveday

Harvard / Salmon


eCommerce company Salmon wanted to own Black Friday; no easy task.

Our response was Black Fiveday, a campaign designed to reach prospects and current customers alike, demonstrate expertise and cut through the white noise to make Salmon the go-to voice on the topic.

The results demonstrated clear success. Salmon was able to directly correlate the campaign to £13.8 million of new business leads and at least one major customer win in a major hight street retailer.

Perhaps even more importantly, customers, prospects and media all recognise Salmon’s expertise, positioning it as a thought leader in the space.


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