eCommerce company Salmon wanted to own Black Friday; no easy task.
Our response was Black Fiveday, a campaign designed to reach prospects and current customers alike, demonstrate expertise and cut through the white noise to make Salmon the go-to voice on the topic.
The results demonstrated clear success. Salmon was able to directly correlate the campaign to £13.8 million of new business leads and at least one major customer win in a major hight street retailer.
Perhaps even more importantly, customers, prospects and media all recognise Salmon’s expertise, positioning it as a thought leader in the space.