Bringing Big Mac to the Apple Mac generation


Bringing Big Mac to the Apple Mac generation, Red Consultancy / McDonald's UK
In 2018, McDonald's Big Mac turned 50 and this PR campaign was all about making the moment into a mmmmoment.

A mmmmoment driven by celebrity-led collaborations that connected across editorial and social media…whilst at the same time driving connection with today's food-trend obsessed younger generation by bringing the Big Mac to the Apple Mac generation.

This earned, owned and paid campaign reached 380 million people, with celebrity content generating 2.6 million views and 242,000 likes…and saw Big Mac sales sizzle to the point of selling out at restaurants across the country!