British Airways - the return of Team GB and ParalympicsGB from the Rio 2016 Games

British Airways

 

British Airways was the official airline supplier to Team GB and ParalympicsGB at the 2016 Rio Olympics, giving the carrier the rights to promote the return of the teams from the Games.

The airline needed to reflect the pride the nation felt towards the athletes. They did that by telling a drum-beat story, from the flight from Rio to the welcome home at Heathrow with warm and personal content that reflected the joy of the teams. It invited the public, who were so invested in the Games, to be a part of the celebrations through traditional and social media.

 

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