Buckets of Hope

Buckets of Hope, Tin Man / WaterAid
In December 2017, WaterAid embarked on its most ambitious winter appeal to date, Untapped, with the aim of raising over £4million (match-funded by the UK government) to provide clean water and sanitation for communities in crisis around the world. Tin Man created one of its signature 'stop-you-in-your-tracks' campaigns which made the problem and WaterAid's solution impossible to ignore. Visual, engaging - and using the agency's winning combination of clever simplicity - it demonstrated the extent of the issue, delivered buckets (quite literally!) of quality coverage and gave the appeal the boost it needed to meet its target.