Catching the butterflies

Porter Novelli UK / Merck


In 2016, for the eighth consecutive year, Merck and Thyroid Federation International (TFI) partnered to raise global public awareness and education about thyroid disorders through International Thyroid Awareness Week (ITAW), with a specific focus on children. Although relatively rare, thyroid disorders in childhood can lead to serious permanent mental and physical defects if undiagnosed and untreated. A situation Merck wanted to address.




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