Cera: The Future of Social Care

W Enterprise / Cera


W positioned tiny health start-up Cera as a bold solution to the UK’s deepening NHS bed-blocking crisis, making it a national talking point.

With virtually zero budget, W’s landmark campaign, informed by deep audience research and forensic analysis of the media landscape, delivered stand-out coverage, drove 40% growth, and increased web traffic by 1,000%.

Media, ministers and sector leaders were won over, referencing Cera as a genuine disruptor in the social care space, enabling the company to sign partnerships with Silicon Valley tech companies, secure an additional £1.4m of funding, and give more patients the expert home care they deserve.

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