Confused.com - from price comparison to motoring experts

Confused.com

 

In July 2016, Confused.com had a major change of direction and re-branded from a comparison website to motor savings expert - so the PR team had a big job to do. The team successfully developed and delivered a completely new PR strategy to underpin Confused.com's new and improved motor products. They also exceeded objectives such as increasing cost-effectivity by 36%, ramping up broadcast coverage by 78%, topping competitor coverage levels and shifting the brand's narrative to focus on championing drivers and delivering driver savings. This resulted in 56% of people now saying 'Confused.com helps drivers to save money'.

 

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