CROCing the front row at London Fashion Week

CROCing the front row at London Fashion Week, FleishmanHillard Fishburn / Crocs
Famously convenient and fashionably divisive, Crocs has become a household name for just about everyone - not just shoe lovers. However, Crocs wanted to do more than appeal to croc-fans, the so-called 'sandal brigades' and the (perceived) fashion unconscious. Crocs wanted to get secret admirers on board and convince the haters that Crocs can be cool not cruel.

What followed was an epic collaboration between Crocs and a high-profile fashion advocate who would not only bring Crocs into the limelight, but create a brand-new, first-of-its-kind shoe to change perceptions, drive awareness and show the world that Crocs can indeed, rock.