Cutting through the silence on World Hearing Day for MED-EL

Porter Novelli UK / MED-EL

 

MED-EL, a leading developer of hearing implants, wanted to raise awareness of the impact of hearing loss and the benefits of treatment on World Hearing Day 2017. They also wanted to encourage people to proactively seek out information about hearing loss and then, the Holy Grail, have their hearing tested.

This was the challenge to Porter Novelli London. How could we, in the face of well documented denial, with a limited budget and tight timings, encourage people in one week, to take the first step towards treatment that could, when left alone, take them more than ten years?

 

Website Menu