Seven billion personal data records have been stolen since 2013. That’s enough for everyone on the planet to have been hacked. And yet, firms do little. Digital security company Gemalto wanted to change that. Together with Brands2Life, they penned a graphic-novel and amplified it through social and digital to secure over 70 high-value sales leads. With over 54,000 visits to the campaign landing page, 7,200 webchat views and 10 times higher blog shares than Gemalto’s average, the campaign saw extremely strong reach and engagement. Gemalto has been running integrated campaigns for years, but this was its most successful to date.