@DangerousSnail25 has a secret...

Red Consultancy / Bayer


Millions of devoted dog owners are woefully unaware that their pet’s health can be seriously affected by lungworm – a parasite carried by slugs and snails.

Creating a new Instagram star in the shape of @DangerousSnail25 was the basis for a highly targeted content campaign which reached and positively engaged hundreds of thousands of unsuspecting dog owners across the UK & Ireland.

As a result, Bayer saw a positive impact on sales.

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