Domino's: Delivering a Bigger Slice of Conversation

The Academy and Domino's


Domino’s rapid growth has come under threat from disruptive market entrants like Deliveroo, as well as expansion opposition in local communities. The PR activity is charged to counter this by delivering a disproportionate share of voice around pizza ordering occasions to increase consideration and sales, and demonstrating Domino’s is a good neighbour to win over local residents. In 12 months we have generated 1,362 pieces of coverage, 64% share of category voice, helped reduce expansion opposition and directly increased job applications by 72%, with PR recognised for its role in consecutive quarters of sales growth at double the market rate.

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