Dulux - Room With Their View

Mischief / Dulux

 

In 2016, we set a new consumer-centric communications strategy for Dulux – moving from just paint colours to showing how transforming living spaces with our products and expertise improves lives. We went beyond a straight product launch to use consumer insight and research to create an integrated consumer relations campaign and channel neutral idea communicating the benefit of the brand to real lives across all channels. The result was not just awareness or shift in sentiment but the genuine start of 19,000 decorating projects that will make a real and positive impact to the nation’s kids for years to come.

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