Ending high-stakes gambling on the high street


Ending high-stakes gambling on the high street, WE Communications, in partnership with Interel / Bacta
By delivering a high-profile communications campaign on behalf of bacta, the trade body for the UK amusement and gaming sector, we persuaded the government to reduce the maximum stake on fixed-odds betting terminals (FOBTs) - the "crack cocaine" of gambling - from £100 to £2, helping to end a devastating social blight that affects Britain's most vulnerable.