Facebook SheMeansBusiness

Teneo Blue Rubicon / Facebook


In May 2016, Facebook launched SheMeansBusiness – a nationwide initiative with one purpose: to support more aspiring UK women entrepreneurs to set up and grow their businesses.

SMB initiatives are nothing new, but Facebook’s legacy as a platform for such companies, made it the perfect territory to launch the first proactive campaign for the company in the UK.

The campaign significantly shifted trust and brand sentiment – rebutting internal skepticism that communications alone could shift Facebook’s reputation in the UK.

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