Fight Today for More Tomorrows

Weber Shandwick / Roche


Weber Shandwick partnered with Roche to empower people living with IPF (an incurable lung disease). We brought together their families to perform an emotional rendition of Fight Song – a direct plea to their loved ones to seek help to manage their condition. This was the core of an emotionally-charged video (2.3+ million views) and social content (10+ million impressions), which was launched during IPF World Week (September 2016) by Weber Shandwick across five countries, spearheaded by the London team.

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