Flight HIV101


Flight HIV101, 90TEN / Gilead
People living with HIV can now live as long as those without it, but the virus and its treatment can speed up the ageing process, increasing risk of illness later in life.

The campaign starred HIV positive drag queen and gay rights activist Panti Bliss and a cast of HIV positive men who rallied the community to start taking positive steps to help improve their future health prospects.

Flight HIV101 made long-term health a priority, started a conversation among people who had not considered it and led to 18% of the target population taking steps to improve their future health.