Food Safety Week 2016

Kindred / Food Standards Agency


Food Safety Week aimed to tackle risky food behaviours in relation to use-by dates and leftovers amongst a particular audience – Hard-pressed Henry – in England, Wales and Northern Ireland. Based on insight that 74% of HPHs ‘always avoid throwing food away’, we linked food hygiene to food waste, showing how use-by dates can be adhered to whilst making food last longer. An integrated PR, social and partnerships campaign delivered impactful results reaching 57 million consumers and demonstrating a positive attitudinal shift towards adherence to use-by dates, freezers and saving money.


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