Fraudulent Holiday Sickness Campaign, Thomas Cook Group
Our business was facing a serious threat from a substantial rise in fraudulent sickness claims. We needed to create an environment to discourage new claims, while putting ourselves on the side of customers. We also needed a change in the law. We achieved this through an op-ed and blog, followed by a campaign of coverage and lobbying using our data and legal cases. In May 2018 the law changed, and our auditors attributed the almost 90% decline in claims to 'increased press coverage' and as a result removed millions of financial liability from our accounts.