Get Fit Kwik with Kwik Fit

Taylor Herring / Kwik Fit

 

Taylor Herring thought they could tackle the post-Christmas fitness agenda with a smart and witty campaign that would help customers as well as generating fame and brand love. Seeking to capitalise on the annual January health frenzy, the idea was to launch a no-nonsense fitness regime – an antidote to faddy diets, expensive gym membership contracts and celebrity work-out DVD’s.

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