Start up culture is ripe with experimentation and creativity. Risk breeds creativity.
But if you're a successful, well established brand like adidas, how do you break tradition and reap the benefits of change?
By behaving like a start up and breaking your own rules. We said no to ads, no to media, no to big football stars.
We said yes to co-creating with influencers. Yes to exclusivity and community.
Together, we transformed one of football's most recognisable brands into one of its hottest start-ups.