Global Marketing Key Account Management Centre of Excellence


Global Marketing Key Account Management Centre of Excellence, Pfizer
Pfizer's innovative Key Account Management (KAM) Centre of Excellence (CoE) was formed, with the purpose of inspiring and supporting colleagues to understand and embrace KAM. Following an internal research exercise, it became evident that educational content, highly effective branding, a range of promotional materials and an established community were required to encourage and motivate colleagues to become involved in the movement.

The KAM CoE campaign has seen excellent results with 450+ colleagues from 50 local markets engaged face-to-face, 1280+ involved in Health Checks and an online hub generating over 1,000 visits per month.