Great Orme: The £1 Farm

National Trust


This was the simplest of ideas – offer a farmer the chance to rent a £1,000,000 farm for just £1. But behind it sat a creative masterstroke to redefine the National Trust’s niche ‘nature-friendly farming’ strategy into something media and the general public would care about. A story that would have stayed in the trade press (the purchase of Parc Farm on the Great Orme, home to several rare and vulnerable species) became a national talking point, ensuring the wider public understood the charity’s cause.


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