GT Sport: Police Academy


GT Sport: Police Academy, The Romans / PlayStation
To publicise the latest iteration of racing game Gran Turismo, the campaign emphasised its realism by working with a group who drive fast for a living – police drivers. Four specialist officers were brought to the home of British motor racing, Silverstone, and timed doing one lap, then another after using the Gran Turismo GT Sport driving simulator – every officer improved their time.

Executive Summary
PlayStation videogame series, Gran Turismo, is famed for its realism.

The latest in the series - GT Sport - was the most realistic yet but could it improve the skills of people who are already pretty badass drivers?

And so we asked the police if we could use GT Sport to train their Specialist Driving Officers. We just never thought they'd say yes…