Hooking up the World’s Most Eligible Bachelor

Ogilvy Public Relations / Ol Pejeta Conservancy

 

Sudan is the world’s last remaining male Northern White Rhino. To gain recognition for his critical situation and raise much needed funds for fertility research, we took a provocative approach. We styled Sudan as ‘The World’s Most Eligible Bachelor’ with his own Tinder profile. In just one week his Tinder profile was swiped right more than 2 million times. The media coverage generated more than 24,000 unique mentions around the world and most importantly donations started to flow in at a rate 320% higher than usual. After ten days, money raised reached $144,000 and censuring the Sudan’s survival and the future of the species.

 

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