HSBC: Fighting Financial Crime

HSBC

 

In 2012 HSBC was fined $1.9 billion by the US government for failing to prevent customers laundering money and breaching sanctions. In early 2016, HSBC’s Global Communications team were challenged to produce films that re-ignited the anti-crime campaign and sent a simple message to the bank’s 230,000+ employees: “YOU are vital in the fight against financial crime”. 

The solution was bold and unexpected: films that featured real ex-criminals who revealed how they operated and how they could have been stopped. 

These films achieved record audience numbers and sparked a renewed conversation about financial crime at HSBC.

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