#IAMWHOLE

Spirit Media / NHS BRIGHTON AND HOVE CCG

 

#IAMWHOLE was an influencer-led, multi-layered communications campaign by the NHS Brighton and Hove CCG for World Mental Health Day 2016 that drove national behaviour change and created a social media movement with an anti-stigma message at its heart. Fronted by Rizzle Kick’s Jordan Stephens, #IAMWHOLE was centred around Jordan’s music track ‘Whole’ which featured the campaign in the music video, and was supported by a number of celebrities such as Ed Sheeran, James Corden, Dermot O’Leary and James Arthur. It saw thousands of people across the UK and beyond posting black ‘circle on hand’ selfies in support of the campaign’s message.

 

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