Jonathan Rea (almost) wins Sports Personality of the Year


Jonathan Rea (almost) wins Sports Personality of the Year, Ready10 / Carole Nash
Carole Nash, the UK's leading motorcycle insurance broker, has been a partner of motorcyclist Jonathan Rea for a number of years. In 2017, Jonathan became World Superbike World Champion for the third year in a row - the first biker ever to achieve the spectacular feat.
The client's challenge was simple: How can we celebrate Jonathan's historic achievement?
Ready10's not only campaigned for him to be on the shortlist for Sports Personality of the Year, but to see if he could win it. Via a hard-working PR campaign and the mobilisations of his key audiences, they very nearly managed it…