Monster Discounts


Monster Discounts, Frank / MyVoucherCodes
The release of the John Lewis TV advert has become an iconic festive event and is one of the most talked about media moments in the UK calendar. It costs £7m to make and takes over 7 months to produce.

On the day #MozTheMonster premiered, Frank worked with the School of Communication Arts to create a #MonsterDiscounts budget version of the ad in seven hours, and costing just £700.

The resulting discount ad created a global news story and talkability around the online voucher site's money-saving market positioning.