Lizzie Earl – formerly of Frank, Freuds, Golin, and in-house at Disney – launched Munch in 2016 while freelancing from Bali. Her vision was to shape a results-driven comms business with skills to service both start-ups and well-established brands.
Triumphs in the first year included working with new-act promotion platform Music Crowns to help 19-year-old Daisy Clark topple Ed Sheeran from the top of the iTunes singer-songwriter charts – twice; helping software firm PSYT smash its £600,000 crowdfunding target; and creating the world’s first ‘living colouring-in book’ to promote TV channel Cartoonito.
Munch partnered equity crowd-funding company Seedrs and offered a start-up discount package, leading it to become the recommended consumer agency for Seedrs’ Alumni Club of start-up businesses.
Munch also launched a range of staff benefits. These include Make Your Mark (every joiner has a budget to buy something for the office) and Bucket List, where employees create a wish-list of activities to be granted if targets are met.
By the end of 2017, annual fee income was £180,000 and Munch had three full-time staff. It expects revenue to reach £480,000 in 2018, aided by wins such as property-guardian company PGP and private-theatre service Revels in Hand.
"Great entrepreneurial spirit… very boutique-focused and keen to retain boutique cultural values"
Lizzie Earl was freelancing from her laptop in Bali before launching Munch on a shoestring in October 2016, when she was just 29 years old. The boutique agency has grown fast and is on course to post revenues of £480,000 this year. The secret of its success? Hiring smart, creative people in tune with the 'Munch mentality', at the heart of which is the belief that PR should be about delivering tangible results. That's why investment-hungry start-ups looking to make a name for themselves and digital businesses seeking to drive actions with clearly measurable results have flocked to Munch.