Nokia Snake

One Green Bean / HMD / Nokia Mobile

 

Early this year HMD Global announced plans to release a new range of smartphones on Android, as part of a 10-year brand licensing deal with Nokia.

 

Our primary objective was to drive awareness of Nokia’s return and reignite interest in the brand amongst our core target audience of millennials, through a 'social first' idea that would positively and authentically impact the social ecosystem, and communicate that 'Nokia mobile is BACK'.

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