NOW TV Gets Grimey For The Walking Dead


NOW TV Gets Grimey For The Walking Dead, Fever / NOW TV
Grime MC Bugzy Malone’s take on the hit show’s theme, The Walking Dead Riddim – complete with video spliced with footage from the series – was created to publicise the show’s eighth season. It was launched via social media, and received radio play. The campaign’s social reach was 23 per cent higher than that for season seven.

Executive Summary
How'd you get a young, digitally engaged audience excited about S8 of The Walking Dead- a show that's seven years in?You create a brand connection that's culturally relevant and talk to your audience in a way they understand.We matched a mainstream populist US show with grime music to make it relevant to the younger UK audience.Enlisting help from mega-fan MC, Bugzy Malone, we used our web-savvy audience's favourite genre of music to deliver our key message and drive fans to stream S8 on NOW TV.The results?...A place on BBC Radio 1 Extra's playlist and a 17%* increase in viewing figures*.