Plasticus the Whale


Plasticus the Whale, One Green Bean London / Sky Ocean Rescue
Sky Ocean Rescue shines a spotlight on the issues affecting ocean health, inspiring people to make small everyday changes that collectively make a huge difference. Sky is transforming its business to eliminate all single-use plastics from its operations, products and supply chain by 2020.

We were asked to take this corporate ambition to a mass consumer audience in a way that would capture Britain's attention.

We built a spectacular life-sized plastic whale made from 250kg of plastic recovered from Britain's oceans and beaches - a shocking visual representation of the amount of plastic that ends up the world's oceans EVERY SECOND.