Plusnet Pioneers

Kaper / Plusnet

 

How did Plusnet increase its run rate for business sales by 50% in one quarter, and increase brand preference amongst business customers* by 24% in just three months? By moving away from the tired, traditional sponsorship model and adopting an integrated, PR-led partnership approach that animated the brand’s promise to help the small business community.

Plusnet Pioneers, a Kaper created programme of live events, mentoring and native media content, created genuinely helpful, shareable and interesting content for small business owners that lived across multiple channels.

* Business owners who were aware of Plusnet Pioneers

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