The ambition for Plexal was to become one of the positive legacies of London 2012. Based in Stratford at the site of the former Olympic Broadcast centre, Plexal was a new co-working space aimed at businesses working in A.I & robotics.
The brief to Frank was simple. PR is the sole marketing function for Plexal, so our name needs to be seen where our future tenants are. In four months, we had to ensure that when Plexal opened its doors, there were business registered to fill the space from Day 1.
We needed to populate Plexal.