RB Innovation Hack

Virgo Health / Reckitt Benckiser


RB set Virgo a corporate reputation challenge to show the world how they could tackle a meaningful health issue. We successfully placed RB onto the Lions Health 2016 agenda with the first ever R&D-led “Innovation Hack”. Partnering with Save the Children, the innovation challenge created ideas to solve the devastating effects of air pollution in India. The campaign achieved widespread global coverage, an OTS of 222 million and a reach of 680,000 for #RBInnovationHack but, more importantly, the potential to take the winner – a musical instrument to strengthen children’s lungs – to market is now being further explored by RB.

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