Reinventing Loyalty: The new loyalty experience


Reinventing Loyalty: The new loyalty experience, Red Consultancy / Adobe
This used in-depth research to position Adobe as a leader in digital experiences. Working with Goldsmiths, University of London, and others, the research showed how and why loyalty is changing, what brands can do to foster loyalty, and how loyal customers improve business.

Executive Summary
In today's technology-disrupted world, nurturing consumer loyalty remains a struggle for many enterprises. Adobe's 'Reinventing Loyalty' set out to redress the balance with an integrated European B2B campaign targeting appropriate senior marketing professionals.

Centred around comprehensive academic research, the campaign was created in collaboration with the renowned Goldsmiths University, London, to position Adobe as a leader in digital experiences.

The earned, owned and paid campaign garnered engagement across multiple channels to drive media, social media, lead generation activity and live event participation.