Capcom tasked M&C Saatchi PR and its Experience arm with launching Resident Evil™ 7: Biohazard (RE7).
The UK launch of RE7 faced extremely high pressure to deliver due to widespread fan criticism of Resident Evil 6™. Fans needed to be excited again.
The challenge? Make gamers fall back in love with RE7.
How? Resident Evil™ 7: The Experience.
A 45-minute immersive escape-room-meets-horror-house, bringing the notorious Baker Family and house to life.
The most successful of Capcom’s game launches to date; RE7 was the best-selling boxed game in January 2017, with over 175,000 UK games sold and 3.5 million worldwide.