Resident Evil 7™: The Experience

M&C Saatchi PR / Capcom Europe


Capcom tasked M&C Saatchi PR and its Experience arm with launching Resident Evil™ 7: Biohazard (RE7).

The UK launch of RE7 faced extremely high pressure to deliver due to widespread fan criticism of Resident Evil 6™. Fans needed to be excited again.

The challenge? Make gamers fall back in love with RE7.

How? Resident Evil™ 7: The Experience.

A 45-minute immersive escape-room-meets-horror-house, bringing the notorious Baker Family and house to life.

The most successful of Capcom’s game launches to date; RE7 was the best-selling boxed game in January 2017, with over 175,000 UK games sold and 3.5 million worldwide.


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