Rize Up - inspiring under-25s to vote

Manifest / Rize Up


Every other youth voter registration programme has reminded people of their responsibility to vote. Inspired by behavioural economic theory, we turned that approach on its head and reminded people of the potency of their vote instead. In a campaign conceived, developed and delivered in less than 3 weeks, we recruited dozens of artists to spread our message, co-produced a music track with Big Narstie, held a live Twitter broadcast with Lily Allen, got on-the-ground sign-up teams led by the stars of Channel 4’s Skins and gained over one billion impressions across social media.

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