Samsung Step into Rio

M&C Saatchi Sport & Entertainment / Samsung


Leveraging the insight that not everyone could travel to Rio to immerse themselves in the electric atmosphere of the Olympic Games, Samsung decided to bridge the 5,761 miles between London and Rio using its leading virtual reality technology.

We believe that, in a world where virtual reality is virtually everywhere, what we do with our technology must contribute to genuinely enriching experiences for fans and meaningful progress for the industry. And what better way than to deliver the world’s first live VR interviews?

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