Santa Forgot

freuds / ARUK


Santa Forgot is a bold and beautifully simple idea that captured the hearts and minds of a nation. The innovative and powerful play on a classic story and much-loved household character, aimed to change people’s perceptions of dementia and reinforce that through research there is hope for defeating the disease. Such was the strength of the idea and tenacity of the team behind it, Santa Forgot achieved more than its modest budget could ever have. From Stephen Fry’s narration and the gifted broadcast, digital and print media space to the viral nature of the consumer sharing of the digital content.

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