Save Our Early Years



PLMR's lobbying and PR campaign to #SaveOurEarlyYears forced the Government into a U-turn on a flagship qualifications policy which had caused a recruitment crisis in early years settings – and changed the law in the process. The sector had unsuccessfully lobbied for change for 18 months when PLMR was instructed by awarding body CACHE. We devised a impactful, cost-effective public affairs campaign that used traditional, social and digital PR to mobilise grass-roots supporters, including parents, nursery managers and trade associations, to lobby political decision-makers, secure meetings with Ministers, and ultimately achieve the U-turn - and a change in the law.


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