Every 15 seconds someone in the UK falls victim to financial fraud. A crime that cost the nation £755 million in 2015.
Financial services institutions have invested heavily in protecting customers but fraudsters have responded, targeting consumers directly.
It was increasingly clear that consumers have an important role in protecting themselves. Financial Fraud Action UK, needed to engage, empower and educate the nation – and, ultimately, reduce fraud.
The result: Take Five, a fully-integrated campaign backed by all major banks that in just four short months has seen 60% of us commit to doing something differently when faced with fraud.