Team GB

Hill+Knowlton Strategies / adidas UK


Ahead of Rio 2016, H+K worked with adidas – Official Kit Provider of Team GB - to make the three-week process of 150+ athletes picking up their kit at the Birmingham NEC interesting and relevant to a young creator audience. We took an existing social media behaviour and current Insta-trend – the outfit flat lay – and gave it an Olympic sized makeover.

Instead of filling feeds with the expected branded posed or product shots, we passed the creative reins over to athletes themselves and challenged Team GB create their own adidas x Team GB ‘Ultimate Flat Lay’.


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