The Future of Work Is Human

Man Bites Dog / Korn Ferry


In 2016 Man Bites Dog delivered Korn Ferry’s first global integrated marketing campaign. To communicate the firm’s value and drive proposition awareness, we challenged the pervasive vision of technology as the future of work by proving the unrivalled value of humans.

Quantifying the contribution of people to the global economy, and uncovering technology bias among CEOs, we created an arresting narrative to engage clients and solidify Korn Ferry’s position as the world’s preeminent people and organisation advisory firm. This campaign brought Korn Ferry’s services, people and clients together for the first time, making a significant impact on reputation and relationships.


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